Our Story. Our Mission.

A friend introduced Lori to a nutritional cleansing & replenishment system in 2009. She released 21 lbs, 27 inches and 9% body fat! Digestion improved. Energy increased. She felt better than ever. Soon after, Jim joined her and released 40 lbs.

To this day, having the right nutrition helps Jim and Lori maintain weight, improve their athletic performance, and age gracefully.

Their goal is to help people eat better, feel better, look better, move better, and do better.

Jimmie D King

  • West Point Graduate
  • Personal Trainer
  • Sports Nutritionist
  • Diabetes Prevention Lifestyle Coach
  • Author
  • Speaker
  • National Champion Power Lifter
  • IsaBody Finalist and Grand-Prize Runner-Up (2017)

Lori King

  • Sports Nutritionist
  • Diabetes Prevention Lifestyle Coach
  • Author
  • Speaker
  • IsaBody Honorable Mention (2015) and Finalist (2019)

Meet Jim

As Lori's personal trainer, I went to work to help her with her outside physique. A year later, she began her journey with Nutritional Cleansing and Replenishment. Her results were both emotional and visible. It didn’t take long for me to join her.

My background as a personal trainer, sports nutritionist, fitness editor and photo-journalist led me to believe I knew everything. I was an elite athlete, a National Champion, and a National Record holder in Powerlifting. I was confident in my knowledge and credentials.

It turns out you just don’t know what you don’t know!

The health solution so positively impacted and changed the course of my life, it was a no-brainer to share it with others. I quickly began seeing it impact the lives of others. I stepped into a bigger role of coach, mentor, and leader.

There are so many people within our reach who are hurting physically, financially, and emotionally. I have a solution. And you don’t have to be hurting to recognize this is a good idea.

Best of all, I help people get healthy and show others how to take ownership of their lives and futures. It feels good to help others make progress toward physical and financial freedom.

I am excited to show others how they can impact people’s lives while helping them to gain or regain their fit & fabulous life. I love showing them how they can impact their outside quickly and significantly, but more importantly, impact their insides by providing the body with the nutrients required to live a healthy and wholesome life!

If you wonder if this could be for you, too, reach out. You just don’t know what you don’t know!

Meet Lori

In 2009, as a result of some health challenges, a friend and fellow athlete introduced me to a nutritional cleansing & replenishment system that not only transformed my health, improved my athletic performance, and gave me the athletic physique I had always wanted, it also provided me with the opportunity to own my own business, while working from home, side by side with my best friend and love of my life, Jim!

I am focused on transformations. I love working with people who are motivated to improve their health, optimize their athletic performance, and generate additional income. We collaborate, we do not compete. And together, we create a lifestyle that includes health freedom, time freedom, and financial freedom.

I am excited to get to know you and learn about your dreams and passions in life. And I will do whatever I can to assist you to achieve them.

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